Cothop
Comments, thoughts & opinions.
Friday, June 18, 2010
I should use this
Tuesday, January 19, 2010
Review of a Review
"First, I would like to mention that I appreciate Scott Berkun’s tone of writing. It’s exactly as he promised, narrative, sometimes comical, and overall straight to the point.
I have to agree with what he says in the preface and appreciate the fact that he will not use big theory and jargon and try to keep things simple.
As Berkun goes about describing three key lessons about project managing, I was mentally caught on number two (that project management is simple, but not easy) for a while. Berkun described what he meant by “simple” and how it was not the same as easy. This lead me to think about everyday actions I complete or projects I’ve worked on that are simple, but not necessarily easy. The first one that jumps out is, of course, exercising [I'm trying to be a healthier person physically, so this really is at the forefront of my mind]. A simple idea (much like Berkun’s example of running a marathon) but nowhere near easy. Same goes for photography, it is simple – point camera, press shutter, take picture. And it can be easy, but it’s not if you want a well composed image with correct lighting.
Okay, maybe photography isn’t that simple.
But still, I feel like I understood what Berkun was getting at. I feel like I can apply his lesson of “simple view” to this entire semester so I will hopefully stop worrying about everything that has to be done. The “simple view” of this semester is to make ‘me’ ready for the working world. This requires so much, so it’s not easy, but it is simple.
I also hope to have a chance to observe a kitchen as Berkun suggested, or, at least, read the book Kitchen Confidential by Anthony Bourdain (someone I admire, I’m a big fan of his show on the Travel Channel – No Reservations).
The idea of a beginners’ mind is not completely new to me, but it was a new way of describing the process of learning (which never stops). It is my personal belief that we learn every day of our lives, whether we like it/realize it or not. And I try to actually learn more than just what happens around me. I try to pursue knowledge in whatever subject I care about (advertising, marketing, astronomy, history, to name a few). However, I think if I keep a beginners mind about all of the above subjects, I may learn more and I may see new paths that haven’t been used.
The beginners mind is the idea that one cannot learn if he or she’s mind is full, so one must keep an open/empty mind in order for there to be room for more knowledge.
I do recognize that I struggle with keeping an open mind at times (often when I tell myself I am unable to do something – how can I know if I haven’t really tried and tried again?).
I can already see that this text will be informative, helpful, and comforting throughout this semester. I will end my post with the Douglas Adams quote that Berkun chose to place before “Learning from failure” section – for I find it incredibly apropo:
“Human beings, who are almost unique [among animals] in having the ability to learn from the experience of others, are also remarkable for their apparent disinclination to do so.” – Douglas Adams"
Thursday, January 14, 2010
My Feelings on the current semester....
but I have a huge final project to do (gah!).
I get to move on with my life come May (yay)
but that means finding a job in this economy (gah!).
Things have fizzled out with a guy(blah)
but I wan't that into him to begin with (meh).
However, I kind of just want to go out and get drinks with someone tonight... but don't have anyone to go with (blah, meh).
It's combo platter day on Cothop.
Tuesday, January 12, 2010
The beginning...
"I have just participated in my first lab for VCT 4670, the synthesis course for VCT. Essentially, it is the final course for the VCT degree that will use everything I have learned so far.
Considering that I have been at BGSU since the fall of 2005, that's a lot of learning to apply.
With this class I hope, beyond discovering my limits and my abilities, to have more confidence in the abilities I do have.
The first step in this class is to find a client with a visual communication problem. A seemingly simple process, I sometimes panic while thinking about what the class requires the client to have as a visual communication problem.
However, I do have a few ideas.
One is to re-approach Nellie's Bagel Deli and Ice Cream Pub located in downtown BG. A local business that opened approximately three years ago, they are still struggling to get noticed in the local community and economy. Last semester I approached them during VCT 4600 and created a series of 7 advertisements for them.
I still need to show Nellie's these final advertisements. If they are pleased with them, I will propose to continue making advertisements for them that will hopefully get them access to the local economy.
Discussing their business with a couple of classmates lead me to realize that Nellie's is suffering from a branding and corporate identity issue. Locals may know that the restaurant exists, but they don't have much reason to utilize this business.
A classmate has promised me he will try Nellie's during the next week and give me his opinion on their product.
I enjoy Nellie's product myself (when regarding Nellie's bagel sandwiches) and that happened because I simply tried their product."